It’s time for another #Yorkshire Site Review and this week it’s a review of The Bon Restaurant and Wine Bar based in Sherburn in Elmet just outside Leeds, family the restaurant mixes traditional values with modern ideas.
The restaurant has some glowing reviews on Trip Advisor and because we have a keen interest in independent restaurants and marketing them online it was an easy choice for our next site review.
For those of you unfamiliar with our #YorkshireHour site reviews, each week we pick a business and review their website from an SEO/Content/Usability perspective and put our thoughts into a blog post.
There’s no catches, it’s free and gives business owners a fresh pair of eyes on their web presence from a team who know what it takes for a small business to succeed online.
Here’s number 3 in the Breakthesal #YorkshireHour website review series. For those not familiar with the concept each week a business is chosen from the Yorkshire Hour hashtag on Twitter and their website reviewed from both an SEO and a general usability/conversion perspective.
If someone told you that there’s a way to make your website stand out in the search results, increase it’s relevance and drive more traffic then you’d listen right?
Well there is and it’s called Schema.
What is Schema?
Schema.org is basically a way of marking up or labeling your website’s HTML content so that all the major search engines; Google, Bing and Yahoo are able to understand the content better and make sure it’s relevant to a user’s search query.
Without schema a search engine is reliant on the intelligence of their indexing spiders to read plain HTML and classify what the content is relevant for.
By using Schema’s markup a search engine is able to identify the content of your website more readily and categorise it accordingly. Bing themselves say Schema allows you to “give hints about what things you are describing on your site”
If you’re in the UK and you own a TV then there’s no doubt you will have heard of the hit reality TV show, The Apprentice. Since 2005 it’s graced our screens every year, each time with a new set of aspiring young businessmen and women competing for the chance to work with British businessman Lord Alan Sugar.
In the 8 series that have aired in the UK so far, little has changed, the first 6 series saw the candidates vying for a £100,000 salaried job in one of Lord Sugar’s companies; Amstrad, Amsprop, Viglen or Amshold. The last 2 series were changed so that the winner received £250,000 to invest in their business idea with Sugar as a 50% shareholder.
This is the second post in our #yorkshirehour website review series, last week we looked at Yorkshire Dales Meat Companies on line presence and gave our thoughts on how they could both improve their website visually/content wise and drive more relevant search traffic to it.
This week we’re looking at holiday cottage rental business Romantic Cottage Holidays whom offer a number of luxurious self-catering properties on the North Yorkshire Coast. The business is owned by Helen Massey, who is the co-founder of Yorkshire Hour and looks after the #yorkshirehour twitter account and also runs the twitter account specific for the holiday cottages – @RomanticCotHols.
This post follows on from a blog we wrote a couple of months ago about what metrics you should track on your restaurant’s website, in and amongst a few other things the main take away from that post was you absolutely have to track the booking form or contact form via Google analytics so you know how your website performs from a bottom line perspective.
If you’re a Yorkshire based business and you use Twitter then you’ve probably heard of the relatively new concept of #yorkshirehour, in a nutshell it’s a way for Yorkshire businesses to pool together and promote their businesses on Twitter between 8 and 9pm every Wednesday.
With more and more people using the internet to research places to eat and drink in their local area, it’s no longer an option to just have a static website for your restaurant. You have to stand out to entice people in and a great way to do that is with a regularly updated blog/news section, where you can keep your visitors up to date with the latest goings on.
Since its inception in 2008, Groupon has become a global name in market for discount daily deals. Businesses across a vast range of sectors have used the voucher selling giant as a platform to offer their goods and services at heavily discounted rates on the premise that large scale sales can be achieved in a very short period of time.
Now that practically everything revolves around the internet, website contact forms are often the key point of interaction between your business and anyone who lands on your website. In fact there’s a lot riding on its use – new business opportunities, potential employees sending in speculative applications and even customer service enquiries that if handled correctly could turn into a lifelong customer. With all that in mind it’s essential you make sure your contact form isn’t costing you money.
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