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	<title>Breaktheseal</title>
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		<item>
		<title>How To Easily Increase Your Restaurants Email List</title>
		<link>http://www.breaktheseal.co.uk/how-to-easily-increase-your-restaurants-email-list/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-easily-increase-your-restaurants-email-list</link>
		<comments>http://www.breaktheseal.co.uk/how-to-easily-increase-your-restaurants-email-list/#comments</comments>
		<pubDate>Mon, 07 May 2012 18:34:16 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[Restaurant Marketing Ideas]]></category>

		<guid isPermaLink="false">http://www.breaktheseal.co.uk/?p=2484</guid>
		<description><![CDATA[Email marketing for restaurants works.

It’s actually one of the best methods for converting your websites visitors into paying customers, as well as giving previous customers a helping hand in returning to your restaurant to eat again.

It goes without saying that to send out an email newsletter, you need a bunch of emails to send it to, we’ve covered previously how you can collect them from within your restaurant using feedback cards but what if you could generate sign ups via your website? No manual data input, potential customers just input their details and they’re automatically on your mailing list.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How a Restaurant Can Benefit from TripAdvisor</title>
		<link>http://www.breaktheseal.co.uk/how-a-restaurant-can-benefit-from-tripadvisor/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-a-restaurant-can-benefit-from-tripadvisor</link>
		<comments>http://www.breaktheseal.co.uk/how-a-restaurant-can-benefit-from-tripadvisor/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 08:08:34 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[Restaurant Marketing Ideas]]></category>

		<guid isPermaLink="false">http://www.breaktheseal.co.uk/?p=2454</guid>
		<description><![CDATA[Ask restaurateurs their opinions on TripAdvisor and you can expect a response not too dissimilar to that regarding Marmite. Whether you love it or hate it, the fact of the matter is, the number one leisure and dining review platform is here to stay and its usage is consistently growing.  

TripAdvisor is in effect a Search Engine in it’s own right, one specifically used to locate a place to eat or sleep, or both. Just like in Google, those that sit close to the top of its results benefit so much more than those that who choose to ignore it or not to pay it the respect it deserves.]]></description>
		<wfw:commentRss>http://www.breaktheseal.co.uk/how-a-restaurant-can-benefit-from-tripadvisor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Tips for Generating Repeat Customers at Your Restaurant</title>
		<link>http://www.breaktheseal.co.uk/5-tips-for-generating-repeat-customers-at-your-restaurant/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-tips-for-generating-repeat-customers-at-your-restaurant</link>
		<comments>http://www.breaktheseal.co.uk/5-tips-for-generating-repeat-customers-at-your-restaurant/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 10:43:40 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[Restaurant Marketing Ideas]]></category>

		<guid isPermaLink="false">http://www.breaktheseal.co.uk/?p=2437</guid>
		<description><![CDATA[Pick up a marketing book and chances are you'll find a paragraph with a quote along the lines of "it's much cheaper to retain customers than to find new ones." This statement is especially true for restaurants and it's critical that restaurant owners don't overlook the <strong>lifetime value of a customer</strong>.

As a restauranteur it's very easy to only think of the money that's landing in your cash register from the customer right there and then. But that's a shortsighted view, why you ask? Well let's look at an example:]]></description>
		<wfw:commentRss>http://www.breaktheseal.co.uk/5-tips-for-generating-repeat-customers-at-your-restaurant/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Case Study: Advertising on Yorkshire.com</title>
		<link>http://www.breaktheseal.co.uk/case-study-advertising-on-yorkshire-com/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=case-study-advertising-on-yorkshire-com</link>
		<comments>http://www.breaktheseal.co.uk/case-study-advertising-on-yorkshire-com/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 12:38:26 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[Online Marketing Case Studies]]></category>

		<guid isPermaLink="false">http://www.breaktheseal.co.uk/?p=2416</guid>
		<description><![CDATA[At the start of the year the guys at Welcome to Yorkshire revamped their website with a new marketing campaign orientated around the concept of: ‘Discover, Book, Save’. The new site is best described as a directory of Yorkshire based attractions fused with a Groupon like offer model.

The new site is heavily focused on this offers based model whereby paid members of Yorkshire.com are able to upload their own specific offers which can then be purchased by general visitors through an ecommerce like system. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Turn Your Restaurant Diners into Online Advocates</title>
		<link>http://www.breaktheseal.co.uk/how-to-turn-your-restaurant-diners-into-online-advocates/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-turn-your-restaurant-diners-into-online-advocates</link>
		<comments>http://www.breaktheseal.co.uk/how-to-turn-your-restaurant-diners-into-online-advocates/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 09:20:35 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[Restaurant Marketing Ideas]]></category>

		<guid isPermaLink="false">http://www.breaktheseal.co.uk/?p=2340</guid>
		<description><![CDATA[The one thing that every Restaurant in business today has in common is that it has fans. Whilst it may not seem like the ideal word to use, people who visit your restaurant time after time and actively recommend it to their family and friends are exactly that. It’s these fans that instigate all the word of mouth marketing your restaurant receives, but its transition into the online world, in particularly across Social Networks is something only a few restaurants have got to grips with. We take a look into the tactics you can implement and the results you can expect to see when your diners take your restaurants word of mouth marketing online.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Restaurant Website Do&#8217;s and Don&#8217;ts</title>
		<link>http://www.breaktheseal.co.uk/restaurant-website-dos-and-donts/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=restaurant-website-dos-and-donts</link>
		<comments>http://www.breaktheseal.co.uk/restaurant-website-dos-and-donts/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 11:34:36 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[Restaurant Marketing Ideas]]></category>

		<guid isPermaLink="false">http://www.breaktheseal.co.uk/?p=2243</guid>
		<description><![CDATA[It's estimated that 62% of people search online when looking for a place to eat, which basically means your restaurants website is make or break!
Because we know just how important it is, we've put together a list of restaurant website do's and don'ts. Think of this as a simple list you can print off and present to your website designer before he's even started working on a design. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 ways Restaurants can get more out of Twitter</title>
		<link>http://www.breaktheseal.co.uk/5-ways-restaurants-can-get-more-out-of-twitter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-ways-restaurants-can-get-more-out-of-twitter</link>
		<comments>http://www.breaktheseal.co.uk/5-ways-restaurants-can-get-more-out-of-twitter/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 16:32:19 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[Restaurant Marketing Ideas]]></category>

		<guid isPermaLink="false">http://www.breaktheseal.co.uk/?p=2230</guid>
		<description><![CDATA[How to use social media to help fill your restaurant]]></description>
		<wfw:commentRss>http://www.breaktheseal.co.uk/5-ways-restaurants-can-get-more-out-of-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cracking the Small Business SEO Code</title>
		<link>http://www.breaktheseal.co.uk/cracking-the-small-business-seo-code/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cracking-the-small-business-seo-code</link>
		<comments>http://www.breaktheseal.co.uk/cracking-the-small-business-seo-code/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 10:26:22 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[SEO Blogs]]></category>

		<guid isPermaLink="false">http://www.breaktheseal.co.uk/?p=2089</guid>
		<description><![CDATA[Helping get the most out of a small business SEO campaign]]></description>
		<wfw:commentRss>http://www.breaktheseal.co.uk/cracking-the-small-business-seo-code/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 things to Avoid when Choosing an SEO Company or Consultant</title>
		<link>http://www.breaktheseal.co.uk/10-things-to-avoid-when-choosing-an-seo-company-or-consultant/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=10-things-to-avoid-when-choosing-an-seo-company-or-consultant</link>
		<comments>http://www.breaktheseal.co.uk/10-things-to-avoid-when-choosing-an-seo-company-or-consultant/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 21:17:41 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[SEO Blogs]]></category>

		<guid isPermaLink="false">http://localhost/breaktheseal/?p=1590</guid>
		<description><![CDATA[It’s safe to say that as far as mistrust goes within an industry, then the SEO one must rank pretty highly. The amount of horror stories we hear are constantly on the up “my old SEO company were on a retainer and said that if I left them all my rankings would drop”, “I never really saw what they did, they told me that disclosing their methods could mean competitors overtake me”., “I got a monthly report with a big long list of articles they’d submitted to various sites” So how do you separate the good SEO’s from the cowboys? The ones who’ll add value to your business, rather than spend $100 dollars of their £500 retainer on outsourcing link building to India. It’s a tough one, and is quite difficult for business owners to know the difference – unless they have a good knowledge of SEO. And then you have to consider that there are so many SEO companies out there, which makes it even more difficult. There isn’t a marketing, web design or print company that hasn’t got on trend and dedicated a page to SEO services on their website. The problem here is very few of them actually know how to do it, it’s just a case of jumping on the bandwagon. Now we’ve read numerous articles suggesting what kind of questions you should ask a potential SEO partner – “what type of links will you be building?” “Do you use black hat techniques?” to name but a few. These questions are all well and good, but if you have no prior knowledge of SEO (like the majority of business owners/key stakeholders) then ultimately they’re going to be asking questions without a clear idea of what the right answer will be. Coupled with the fact that SEO companies employ strong sales people who know how to say the right things means it’s even harder not to get missold SEO. With all that in mind, we’ve put together a little list of the 10 signals that if you see them, in all honestly mean they&#8217;re probably not the SEO company for you. Because in the words of the Lord Sugar &#8211; they haven&#8217;t got a bloody clue. 10 Signals the Company is a Cowboy Operation: 1. Too good to be true As the good old saying goes, if it sounds too good to be true, then it probably is – we’ve recently seen offers like “£200 for any keyword, first page ranking or your money back” – the fact is, this kind offer is way to good to be true, and is so far and away from being realistic. 2. Paid on Results Now having confidence in your SEO ability is a must, but taking it to the point of offering a paid on results service usually sets alarm bells ringing for us. If you think about it, the company you hire is practically working for free until you achieve whatever the agreed result is. (Usually a ranking). Paid on results to us, states a company is willing to do whatever it takes to achieve a ranking, and because they want it to happen quickly so they get paid quicker, they’re going to take shortcuts and build links in a spammy way. We can see how this one appeals to business owners, as it lowers the risk somewhat, however, from our perspective it actually does the opposite &#8211; you may see a quick gain, pay the cash once the milestone has been hit, and then everything drops off a cliff. But what happens after that? You&#8217;re in a far worse position that the one you started in. 3. Money back guarantees Again, the minute we see this it instantly set alarm bells ringing – when you pay an SEO company to handle your SEO, you’re effectively paying for their time. So how can any reputable company offer a money back guarantee on a service that by it’s very nature can’t be guaranteed. AVOID. 4. Ranking Guarantees The very nature of search engine optimisation means it’s impossible to ever give a ranking guarantee. The fact Google outlines this in their Webmaster Help Section should be proof enough that guarantees aren’t possible. Yet still SEO companies offer this, and customers still fall for it. Of course, guarantees sound attractive, but customers need to realise that guaranteeing something that can’t be guaranteed is a total lie. Think of it like the weather forecast, the forecasters, like good SEO’s have all the tools and know-how to make informed predictions but they’d be stupid to guarantee something that is ultimately out of their hands. 5. Pre Set Pricing Strategies/Packages No business is the same, and when it comes to SEO it’s not a one size fits all approach that works. So if you see companies offering SEO in the form of pre-built packages that involve things like “600 article submissions”, “25 High PR backlinks” then it’s a sure fire sign that you’d be letting your site get into pure spam territory. Quantifying the number of links you will get for a client, we’ve found is very difficult – and in the grand scheme of things – quantity isn’t a big deal. It may take a week to get 1 great link, but that would be more worthwhile than a 1,000 spammy links you can build in an hour. 6. They use terms like “search engine submissions” in their pitch Any company offering search engine submission clearly has no idea about SEO – search engines are more than capable of finding a website themselves, so suggesting that they manually submit the site to each and every search engine (including some of the most obscure search engines around) is really not a paid for service. 7. They don&#8217;t ask the right questions Any SEO worth their metal needs to gleen as much information as they possibly can about the business in order to be able to understand the industry and put together a strategy that compliments the overall marketing strategy at the core of the business. Hey, they might even come up with a killer idea that the company can implement across all channels, not just online! So if your SEO company isn’t constantly asking you questions, trying to understand your business then its highly likely then all that matters to them is the pay cheque at the end of the month. 8. Extremely Low Cost SEO by its very nature, specifically link building is a time consuming task so when we see stupidly cheap offerings like ‘SEO for £50 per month’ we have to think what on earth are you actually getting for your money here? Come to think of it, we’ve even seen free SEO offerings in some corners of the web – right so how can that possibly work?? 9. Fixed Cost SEO This is abit like the set package alarm bell – any SEO campaign has to be bespoke – so putting a fixed cost in the face of a customer before you’ve even got an idea of their requirments can’t work. And if you’re a customer and you get this – just think, if you go to a car garage – does the mechanic quote the price of fixing it before he’s diagnosed the problem? (Ok so some might!) but you get the gist. 10. The company refuses to disclose their methods Any company that tells you that disclosing their methods may hamper your sites rankings is pretty much lying. Of course, every agency, seo consultant will have their little nuances and creative ways to build backlinks &#8211; but we&#8217;re not suggesting they should reveal those. But if you feel things are being hidden from you then its a good sign that a) the company isn&#8217;t doing much work, or b) they&#8217;re building backlinks for you in spammy corners of the web, with a strong preference for .info and .cc domains. So there you have it, 10 strong signals that if on show by the company, in all liklihood mean they aren&#8217;t the right SEO company for you. What other signals set alarm bells ringing for you? Had a bad experience? Share it with us.]]></description>
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		</item>
		<item>
		<title>What makes for a good SEO client?</title>
		<link>http://www.breaktheseal.co.uk/what-makes-for-a-good-seo-client/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-makes-for-a-good-seo-client</link>
		<comments>http://www.breaktheseal.co.uk/what-makes-for-a-good-seo-client/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 21:14:46 +0000</pubDate>
		<dc:creator>breaktheseal</dc:creator>
				<category><![CDATA[SEO Blogs]]></category>

		<guid isPermaLink="false">http://localhost/breaktheseal/?p=1587</guid>
		<description><![CDATA[I appreciate that most people reading this post would be more inclined to see an article relating to ‘what makes a good SEO firm’ rather than this opposite take on the situation, but I feel it is pretty important to highlight the impact that a good relationship between online marketer and client can have on the success of the SEO campaign. Here are a few of the traits we here at breaktheseal love to see in the clients we work with. Faith in the SEO’s Advice This should be a total no brainer. I mean, who would pay a company to do a job that they specialise in and go against their advice? “I just heard on this free SEO Podcast that you need to noindex half your site to boost the other half in the rankings, let’s try it”. This is just one example we have come across where the client is too eager to do everything themselves, overriding and completely hampering any progress that is being made. Our advice is, by all means take an interest in SEO, but focus your attention primarily on running your business and we’ll take care of your online advertising issues. Good Communication &#38; Proactive Although we work externally, from our office in Bradford, the work we do requires a clear line of communication with the client. There’s also other stakeholders we need to be in contact with on a regular basis, such as your web developer along with any marketing strings you may have. Because our approach doesn’t revolve around purchasing spammy links on websites that don’t get any traffic, we need to know as much about your business to seek out all possible linking opportunities. Also, the fact that web marketing is an ever changing landscape, a good working relationship is crucial to ensure changes are made quickly allowing us to react as soon as possible and stay ahead of the competition. Patience &#38; Understanding Your website isn’t going to go from page 27 to position 2 overnight. Search Engine Optimisation is a progressive art that requires time and attention to detail to generate the best results. If you’re in a situation whereby you need the campaign to repay itself after month 2 then SEO probably isn’t the right marketing option to take. Most clients and prospects are aware of the benefits that can be gained from having a strong online presence and appreciate the time and effort that goes into achieving this. Gives Regular Feedback A lot of the time (especially if your site isn’t ecommerce) analytics and conversion tracking doesn’t paint the full picture. It’s always beneficial to know how the website is performing from a bottom line perspective, i.e. does all this extra traffic result in positive leads? Have the new prospects turned into clients? Feedback is probably the most important aspect of the decision making loop, so a small amount of time to reflect on the performance of the site along with any queries you may have for us is definitely beneficial. Summary As your SEO partner we are effectively the SEO ‘extension’ of your company. The more we know about your business and industry, the more routes we have to go down to generate legitimate and authoritative links. The more knowledge we have about the performance of the site, the better informed our recommendations will be to your web developer. We always let our prospects know that to get the best out of any Search Engine Optimisation campaign we have to work as a team. It’s no coincidence that those who do always get awesome Search Engine results.]]></description>
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