If someone told you that there’s a way to make your website stand out in the search results, increase it’s relevance and drive more traffic then you’d listen right?
Well there is and it’s called Schema.
What is Schema?
Schema.org is basically a way of marking up or labeling your website’s HTML content so that all the major search engines; Google, Bing and Yahoo are able to understand the content better and make sure it’s relevant to a user’s search query.
Without schema a search engine is reliant on the intelligence of their indexing spiders to read plain HTML and classify what the content is relevant for.
By using Schema’s markup a search engine is able to identify the content of your website more readily and categorise it accordingly. Bing themselves say Schema allows you to “give hints about what things you are describing on your site”
In our last Google Local blog post Will Google Places Search Integration Effect Organic SEO? we looked at the possible impact that the new style Google result listings for local search would have on organic rankings. Lets take a look into how things have developed and what you can do to boost your Places page.
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