To avoid running the risk of creating another ‘why Facebook is ace for marketing’ style posts we’ll keep this straight to the point and give you some handy ideas that can give your restaurants Facebook page a bit more personality.
What a restaurateur needs to know about Facebook;
Before we uncover our ideas and advice for improving your restaurants Facebook page, we’ll first take a look into how it fits in to an overall online strategy for marketing your restaurant.
Position X: The point at where a perfect blend of marketing components are utilised to create a complete and effective online presence for a restaurant.
Right, now you know where you stand with Facebook, let’s look at some of the ways you can derive more benefits for your restaurant.
Although not fully rolled out yet, the new and improved version of Facebook Offers makes it even easier to introduce custom promotional discounts directly to your audience on Facebook. See this quick guide about how to get up and running with the new style. Benefits include providing an additional mechanism for drawing customers in during the quieter periods and the added exposure your page will receive once a fan has clicked on a deal, spreading awareness of this to each of the contacts associated with the respective deal users on Facebook.
Quick and easy way of gaining opinions and information from your customers. Customers will view your restaurant in an increasingly positive light should decisions and changes you make come as a direct result of their feedback.
Example Poll Questions:
A well thought out competition can encourage people to talk about your restaurant, both online and offline. Determine a suitable prize and a method for entry that is accessible by as many people as possible.
If you have any ideas on what works well on a restaurants Facebook page, please let us know by commenting below. Alternatively, check out more of our online marketing guides for restaurants.
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