Claytons MOT

Top Rankings and a boatload of enquiries!

Claytons MOT


Claytons MOT & Service Centre is an extremely reputable independent car garage based in Leeds. Established in 1984 the family run garage is well known across Pudsey, but less so across the rest of Leeds. Recognising the need for a strong web presence to drive new enquiries and push awareness across the city, James Clayton set on BreakTheSeal to undertake a full online marketing campaign for his garage. Centred around SEO and Social Media the campaign is in full flow and after 3 months is already driving a strong positive ROI for the business.

Client:

Claytons MOT & Service Centre

Services Delivered:

SEO, Local SEO and Social Media Management

URL:

ClaytonsMOT.co.uk

Year:

2011


The Results:

  • Prominent first page rankings for a diverse range of Leeds based car garage searches.
  • Bookings generated through the site on a continual basis.
  • Generated sales through Twitter – via relationship building, targeted search & monitoring.
  • Innovative use of web promotions for link bait and social media exposure.
  • Awareness and exposure generated across Leeds and surrounding areas.


Search Engine Optimisation

With a broad range of car services available, a careful strategy was put in place to pinpoint all possible search phrases potential customers are using. Along with the usual MOT, car repairs and car servicing searches, additional products such as engine remapping and air conditioning were added into the campaign, as have manufacturer specific phrases, ensuring we have the full search market covered.

Within 3 months the campaign has produced significant ranking positions, but more importantly, a healthy continual stream of traffic and bookings through the website. The goals of achieving a high rate of exposure are being met with 95% of traffic generated from none branded search terms as a result of numerous Top 3 rankings.

Social Media

Taking full management of the company’s social media streams has allowed us to deploy another route in generating awareness of the garage and services it offers online. Targeted following of local residents, coupled with online relationship building has helped spread the word of Claytons amongst its key target demographic.

Special online discount and promotions have been installed to create a buzz and to encourage social sharing of the Claytons name within the Leeds area. Effective social media monitoring has been incorporated to ensure every possible opportunity to introduce Claytons MOT Centre to those actively looking for the services it offers is in place in order to generate a healthy ROI for its owners.