Helping get the most out of a small business SEO campaign
It’s safe to say that as far as mistrust goes within an industry, then the SEO one must rank pretty highly. The amount of horror stories we hear are constantly on the up “my old SEO company were on a retainer and said that if I left them all my rankings would drop”, “I never really saw what they did, they told me that disclosing their methods could mean competitors overtake me”., “I got a monthly report with a big long list of articles they’d submitted to various sites”
I appreciate that most people reading this post would be more inclined to see an article relating to ‘what makes a good SEO firm’ rather than this opposite take on the situation, but I feel it is pretty important to highlight the impact that a good relationship between online marketer and client can have on the success of the SEO campaign. Here are a few of the traits we here at breaktheseal love to see in the clients we work with.
In our last Google Local blog post Will Google Places Search Integration Effect Organic SEO? we looked at the possible impact that the new style Google result listings for local search would have on organic rankings. Lets take a look into how things have developed and what you can do to boost your Places page.
Once considered completely separate entities, Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are now very much intertwined. With SEO focusing on Search Engine rankings and Social Media platforms geared towards public conversation, these can be leveraged together to generate all round business benefits. For starters, let’s look at what they have in common.
Alot happened in 2010 in the world of SEO, and there’s already been quite a few changes in 2011, so what can we expect for the remainder? Here’s our little breakdown based on what’s happened so far, our gut feeling, patterns we’ve found from testing and information gathered from all the great SEO’s out there who run some pretty awesome blogs.
Now the commotion has kinda died down, I thought I’d write a little piece on the latest bit of news thats been doing the rounds, anyone who keeps up to date with the world of SEO knows about JC Penney and their manipulation of the Google Search results. Hell, the New York times even published an article all about it.
Google unjustly gets a hard time in my view for the quality of its searches, but really sometimes the results are so ridiculous I feel the need to document them.
Here’s a nifty little tool for previewing what your site will appear like in Google search results before you finalise your Title tag and Meta descriptions.
In the current search marketing environment, it’s exceptionally hard to find a website that’s ranking highly for competitive keywords in niche fields that isn’t employing paid link tactics to bolster their position. To illustrate, we’ll dig into 5 random queries that come to mind:
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